The modern day customer does not limit oneself to obtain just a service, instead he or she seeks an experience.With more number of people becoming increasing conscious about their looks and complexion it is hardly surprising that new salons keep mushrooming and keep changing the rules of the game. Aside from delivery impeccable service, salon owners and managers have to ensure that each and every client gets a superior experience. Thus, increasing number of salons are now leveraging technology in the form of a salon POS software to not only maintain efficient operations but also deliver high level of service. By investing in specifically designed backend software, which is essentially a combination of hardware and software, salons are automating a substantial portion of the administrative work and are able to provide better services. Read along to know the benefits your business can derive from a salon POS system.
Increase Customer Base
The aim of every salon business is to increase its clientele list. It is a no brainer that the higher the number of clients, the higher is the diversified source of revenue. However, higher number of customers also means handling a large number of requests. Doing so manually would not only entail a lot of time but also make the process prone to errors. However, by deploying a POS software your business will be easily able to handle the requests 24*7 and be able to client requests in quick successions. At the time of booking, the clients will be able to see the available slots, and make the booking. Should a customer need to reschedule an existing appointment, the POS software will allow them to make the necessary changes.
Automated Reminders
Perhaps, one of the most underrated advantages of a salon pos software is its ability to send automated reminders of upcoming appointments. For each and every successfully booked appointment the system automatically generates a reminder to both the client and the staff. As a result, the overall number of no show bookings is highly reduced. Some of the best in class salon pos software allow clients to select their preferred mode of communication i.e. a call, a text or an email and send reminders in the customer’s preferred mode of communication.
Invoicing & Payments
Basic POS software allows you to raise professional invoices, complete with all the details and accept payments through charge cards and credit cards. Designed to be a complete track and trace system, the POS software tags each and every invoicing to an appointment and its associated payment method. As a result businesses can do easy reconciliation. Since, the POS is equipped to handle multiple payment gateways, the clients can choose the method which works for them. A completely secure payment system allows clients to have peace of mind.
Better Customer Relations
Studies have shown that retaining a client costs much less to the businesses when compared with the cost of acquiring a new client. Therefore, every business while working on acquiring new clients must also work towards retaining the existing clients. Did you know that a POS system can help you improve your customer relations? Since, the POS comes with a centralized database, it stores complete profile of the client, including personal details, preferences and color choices. By analyzing this data, and sharing it with the stylist prior to the arrival of the client, it empowers the stylist to make suggestions that may have better acceptability. Moreover, the POS also assists you in sending personalized greetings for birthdays and anniversaries, and also nudge them towards repeat visits. All of it in just a few clicks.
Improve your marketing
Your salon POS is your go to reference manual to enable you and your employees to up sell products to clients. As the POS software records each and every transaction, and creates a database of customer’s purchase history, you can run a data analytics to gather insights on customer’s preferences. This empowers you and your team to recommends product that fit with the preference. Many POS software allow you to send automated fortnightly or monthly (non-sales) newsletters to clients such that you can keep them abreast with the latest trends in the beauty industry.
Payroll & Commissions
The POS can substantially reduce the time you deploy in computing payrolls and commissions and eliminate the need to outsource it. The system ensures error free computations. Some POS such as the one by Zenoti allows your employees to keep a track of their tips and commissions earning in the business facing app and allows them to know their real time performance.
Whether you’re a small business or a chain of salon that is looking to modernize its operations investing in a robust POS is highly recommended. Aside from the above, a POS can assist you in budgeting your start- up costs, and analyzing the performance of your business. Zenoti’s POS for nail salons has a state of art user interface and comes with an easy learning curve, which will allow you to deliver a modern experience to your clients.